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Connecting creativity to audiences
SampoMedia: What we do
SampoMedia’s mission to connect creative ideas and audiences has many different dimensions and we will be providing a range of services to support creative talent, businesses and policy-makers. The core of our work will be based on building knowledge about the way that audiences are thinking and behaving in an on-demand digital environment. The company […]
Posted in: SampoMedia services
Time to see the Invisibility Dilemma
April 15, 2013
Put the words “crisis” and “film industry” into Google and you get almost five million returns. The idea of crisis underpins industry discussions at festivals and conferences, though they are often now given an ostensibly positive spin– you don’t sell many tickets reminding the industry which creek they are in and how short they are […]
Posted in: Audience research, Film and media news
Small nations aim for big impact
April 11, 2013
A conference at the Vilnius International Film Festival raised important issues about the future of film for the Europe’s smaller nations. SampoMedia’s Michael Gubbins chaired a series of debates at the festival and here considers some of the key themes. More than half of European countries have populations of less than six million people, and Europe […]
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SampoMedia at Vilnius film festival
March 15, 2013
SampoMedia founder Michael Gubbins will be leading a series of industry debates at this year’s Vilnius International Film Festival in Lithuania. Industry professionals from around Europe will take part in the fourth Meeting Point-Vilnius programme on March 25-28 and will discuss a wide range of perspectives on the changing industry. Among the more important subjects […]
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SampoMedia at Audience Connect
March 15, 2013
SampoMedia founders Michael Gubbins and Peter Buckingham will be chairing and speaking at a major UK event in Cardiff next month. Audience Connect has an ambitious programme, exploring ways that audience demand can be created and nurtured through a better understanding of how audiences today think, behave, and use and consume content. It will explore ways […]
Posted in: Uncategorized
April 16, 2013
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