Browsing All Posts filed under »Audience research«

SampoMedia activity and reports

July 1, 2016

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It has been a busy few months for SampoMedia, working on a number of major reports and organising and chairing events around the world. The breadth of the activity – and some issues of confidentiality – has made it difficult to find time to share insights. So over the next few weeks, we will be posting some of our […]

Cinema in the on demand age. Part 2

December 11, 2015

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In the second set of reflections on the 2015 Europa Cinemas conference, Michael Gubbins looks at the place of cinema in a changing film market. The relationship between cinemas and home viewing has always been complex. The arrival of VHS (and Betamax) into a much more fragile exhibition sector in the 1980s was as contentious, and arguably more challenging, […]

Talent: developing the developers

April 24, 2015

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SampoMedia co-founder Peter Buckingham returned to Europe last week after returning from a three-week working tour of Poland and Australia.  His first assignment was a speech at the EYE Film Institute in Amsterdam for industry professionals working to support the development and progression of film talent.  The title was ‘Talent: Developing The Developers’ that explored some of the […]

Engagement Economics – Ottawa keynote

March 16, 2015

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SampoMedia’s Michael Gubbins was a keynote speaker at this year’s Prime Time conference in Ottawa. The event brings together leading players across the Canadian media sector to discuss the key issues affecting audiovisual  industries, and looks forward to the future. SampoMedia’s Michael Gubbins was invited as a keynote to this year’s event. This is a summary of […]

Think Tank debates funding innovation

December 17, 2014

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Power to the Pixel‘s annual London Think Tank report, written by SampoMedia co-founder Michael Gubbins, is now available as a free download. The 2014 Think Tank, held at the Quebec Government Office in London’s Pall Mall, was aimed at international public and private funders with responsibility for creative and cultural spending, and explored how far […]

Cinema as event: Insight Report

September 16, 2014

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SampoMedia has been suggesting for some time that cinema should be studying how to adapt to an emerging Experience Economy. Our latest report, supported by the BFI New Models fund, looks at one release that has explicitly built a sense of event into its business model. Curzon Film World first released both parts of Lars Von Trier’s Nymphomaniac as a one-off […]

SampoMedia report: Borrowed Time

May 22, 2014

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Borrowed Time is the latest in a series of reports from SampoMedia, which analyse the performance of films employing innovative release strategies. The free Insight Reports, supported by the British Film Institute (BFI), offer an in-depth and transparent assessment of each stage of a film’s audience development, distribution and marketing campaign, and the final results across all […]