Browsing All posts tagged under »active audience«

Engagement Economics – Ottawa keynote

March 16, 2015

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SampoMedia’s Michael Gubbins was a keynote speaker at this year’s Prime Time conference in Ottawa. The event brings together leading players across the Canadian media sector to discuss the key issues affecting audiovisual  industries, and looks forward to the future. SampoMedia’s Michael Gubbins was invited as a keynote to this year’s event. This is a summary of […]

Access, experience, ownership key to demand models

October 12, 2013

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Ernest Bevin, Foreign Secretary in the radical 1945 UK government famously described his foreign policy as being able “to buy a ticket at Victoria Station to anywhere I damn well please.” The words spring to mind after a summer of analysis of acres of research,  exit polls and user surveys on consumer attitudes to watching […]

Connecting audiences: the story remains the same

April 26, 2013

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The stories remain the same, it is the way we tell them that changes, suggested pioneering cross-media storyteller Lance Weiler in his  keynote at the Film Agency for Wales’ Audience Connect event in Cardiff. The idea that there are universal human needs, including a basic hunger for stories, ought to be at the core of any […]

Gothenburg lectures. Part Two

February 8, 2013

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Part one of this three-part series looked at the changing market conditions that might drive producers to actively seek new revenues and a broad outline of the need for fundamental change to adapt to audiences. In this second section, we consider some of the factors affecting the development of new models and revenue sources for […]