Browsing All posts tagged under »Audience research«

Cinema in the on demand age. Part 2

December 11, 2015

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In the second set of reflections on the 2015 Europa Cinemas conference, Michael Gubbins looks at the place of cinema in a changing film market. The relationship between cinemas and home viewing has always been complex. The arrival of VHS (and Betamax) into a much more fragile exhibition sector in the 1980s was as contentious, and arguably more challenging, […]

Cinema in the on-demand age. Part 1

December 4, 2015

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Independent cinemas across Europe gathered in Prague for the first Europa Cinemas conference as a 100% digital network. SampoMedia’s Michael Gubbins worked on the agenda and chaired the event and here considers the conclusions. In the early stages of the digital revolution of media, it was not unusual to hear predictions that cinema would be a […]

Sampo study: Stranger By The Lake

February 23, 2015

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OVER THE LAST year, SampoMedia has been commissioned to analyse a series of films released simultaneously in theatres and VOD platforms in the UK. The work, supported by the BFI New Models fund, offers comprehensive insights into the way that so-called ‘day-and-date’ releasing works. Day-and-date is controversial and many cinemas have been refusing to show films, […]

Cinema as event: Insight Report

September 16, 2014

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SampoMedia has been suggesting for some time that cinema should be studying how to adapt to an emerging Experience Economy. Our latest report, supported by the BFI New Models fund, looks at one release that has explicitly built a sense of event into its business model. Curzon Film World first released both parts of Lars Von Trier’s Nymphomaniac as a one-off […]

SampoMedia: What we do

May 14, 2014

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SampoMedia was founded in 2013 by Peter Buckingham, the former Head of Distribution and Exhibition at the UK Film Council and British Film Institute, and Michael Gubbins, the current chair of Ffilm Cymru Wales (Film Agency for Wales) and former editor of Screen International and Music Week. The partnership was created to help the international film […]

Cinema: Is the price still right?

February 6, 2014

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A comforting cliche that has held true for decades is that film always performs well in a depressed economy. In hard times, the argument goes, cinema is the cheapest and best escape from the humdrum worries of life. The perception, however, appears to be under threat. Average cinema ticket prices have been rising in recent years, mainly […]

Europa Cinemas: Renewing audiences

November 25, 2013

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CINEMAS need to learn to work with young people, rather than for them, if they are serious about renewing their audiences.  That was the central theme of a series of sessions at this year’s Europa Cinemas conference in Athens, dedicated to the renewal of cinema audiences. The discussions, chaired by SampoMedia’s Michael Gubbins, and including […]