Browsing All posts tagged under »audience«

Key ideas from the Next sessions at Cannes

May 29, 2014

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The Cannes Film Festival market (Marché Du Film) this year launched a new section, called Next, aiming to create a connection between emerging new models and the conventional business activity at the market. SampoMedia’s Michael Gubbins, who led a series of debates and discussions at Next, reflects on what was a very well attended and lively debut. […]

SampoMedia at Cannes 2014

May 13, 2014

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SampoMedia founder Michael Gubbins will be hosting debates at the inaugural Next Pavilion of the Marché Du Film. The four sessions are: Thursday, May 15: Keynote Q&A sessions with Eamonn Bowles, President and founder of Magnolia Pictures and Magnolia Releasing; and Phillip Knatchbull, CEO of Curzon World. Monday, May 19: Working The Crowds: Panel discussion about […]

Arthouse film – the new event cinema?

March 7, 2014

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The concern that arthouse film is being pushed out of its natural home in the cinema continues to grow.  Far too many films are being made for the available cinema screen space – the number of films produced in Europe has risen by more than 70% over the last decade. And remakes, adaptations and sequels […]

Cinema: Is the price still right?

February 6, 2014

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A comforting cliche that has held true for decades is that film always performs well in a depressed economy. In hard times, the argument goes, cinema is the cheapest and best escape from the humdrum worries of life. The perception, however, appears to be under threat. Average cinema ticket prices have been rising in recent years, mainly […]

On demand and the illusion of choice

July 12, 2013

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This article by Michael Gubbins was written for the latest edition of MovieScope. A survey from the European Audiovisual Observatory (EAO) suggests that there are now more than 500 video on demand services available in the EU dedicated mainly or wholly to feature film. And despite a small dip in 2012 (due to a fall in […]

Connecting audiences: the story remains the same

April 26, 2013

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The stories remain the same, it is the way we tell them that changes, suggested pioneering cross-media storyteller Lance Weiler in his  keynote at the Film Agency for Wales’ Audience Connect event in Cardiff. The idea that there are universal human needs, including a basic hunger for stories, ought to be at the core of any […]

SampoMedia: What we do

April 16, 2013

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SampoMedia’s mission to connect creative ideas and audiences has many different dimensions and we will be providing a range of services to support creative talent, businesses and policy-makers. The core of our work will be based on building knowledge about the way that audiences are thinking and behaving in an on-demand digital environment. The company […]