Browsing All posts tagged under »audiences«

Coming soon from SampoMedia

December 3, 2015

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SampoMedia has been heavily engaged over the last few months in a series of events, workshops and conferences around the world. And it has been working on a series of in-depth reports, covering a wide range of audience-centred issues across the media and audiovisual sectors. Over the coming weeks, we will be looking to share reflections on […]

Engagement Economics – Ottawa keynote

March 16, 2015

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SampoMedia’s Michael Gubbins was a keynote speaker at this year’s Prime Time conference in Ottawa. The event brings together leading players across the Canadian media sector to discuss the key issues affecting audiovisual  industries, and looks forward to the future. SampoMedia’s Michael Gubbins was invited as a keynote to this year’s event. This is a summary of […]

Think Tank debates funding innovation

December 17, 2014

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Power to the Pixel‘s annual London Think Tank report, written by SampoMedia co-founder Michael Gubbins, is now available as a free download. The 2014 Think Tank, held at the Quebec Government Office in London’s Pall Mall, was aimed at international public and private funders with responsibility for creative and cultural spending, and explored how far […]

Cinema: Is the price still right?

February 6, 2014

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A comforting cliche that has held true for decades is that film always performs well in a depressed economy. In hard times, the argument goes, cinema is the cheapest and best escape from the humdrum worries of life. The perception, however, appears to be under threat. Average cinema ticket prices have been rising in recent years, mainly […]

A Field In England – Insight report

November 19, 2013

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SampoMedia’s in-depth report into the day-and-date release of Ben Wheatley’s genre-busting fourth film A Field In England is published today. The innovative release was the result of a partnership between the film-makers, Film4 (which wholly funded the £316,879-budget film), and exhibitor Picturehouse, which also acted as a distributor. A Field In England was released simultaneously in theatres, […]

Access, experience, ownership key to demand models

October 12, 2013

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Ernest Bevin, Foreign Secretary in the radical 1945 UK government famously described his foreign policy as being able “to buy a ticket at Victoria Station to anywhere I damn well please.” The words spring to mind after a summer of analysis of acres of research,  exit polls and user surveys on consumer attitudes to watching […]

Connecting audiences: the story remains the same

April 26, 2013

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The stories remain the same, it is the way we tell them that changes, suggested pioneering cross-media storyteller Lance Weiler in his  keynote at the Film Agency for Wales’ Audience Connect event in Cardiff. The idea that there are universal human needs, including a basic hunger for stories, ought to be at the core of any […]