Browsing All posts tagged under »Choice«

Access, experience, ownership key to demand models

October 12, 2013

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Ernest Bevin, Foreign Secretary in the radical 1945 UK government famously described his foreign policy as being able “to buy a ticket at Victoria Station to anywhere I damn well please.” The words spring to mind after a summer of analysis of acres of research,  exit polls and user surveys on consumer attitudes to watching […]

On demand and the illusion of choice

July 12, 2013

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This article by Michael Gubbins was written for the latest edition of MovieScope. A survey from the European Audiovisual Observatory (EAO) suggests that there are now more than 500 video on demand services available in the EU dedicated mainly or wholly to feature film. And despite a small dip in 2012 (due to a fall in […]