Browsing All posts tagged under »consumer«

Gothenburg lectures. Part Two

February 8, 2013

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Part one of this three-part series looked at the changing market conditions that might drive producers to actively seek new revenues and a broad outline of the need for fundamental change to adapt to audiences. In this second section, we consider some of the factors affecting the development of new models and revenue sources for […]

Gothenburg lecture. Part One

February 6, 2013

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SampoMedia founders Michael Gubbins and Peter Buckingham were invited to deliver a lecture at the Gothenburg International Film Festival with the provocative title How To Double Revenues…By Understanding Audiences. In a three-part series starting here, we will look at the key themes raised in the lecture. The talk itself, and SampoMedia, have a depth of […]