Browsing All posts tagged under »Europe«

Europa Cinemas: Renewing audiences

November 25, 2013

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CINEMAS need to learn to work with young people, rather than for them, if they are serious about renewing their audiences.  That was the central theme of a series of sessions at this year’s Europa Cinemas conference in Athens, dedicated to the renewal of cinema audiences. The discussions, chaired by SampoMedia’s Michael Gubbins, and including […]

Free download – Digital Revolution: The Active Audience

March 15, 2013

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Digital Revolution: The Active Audience is the fourth in a series of reports on the impact of digital change on consumer behaviour and industrial practice in European film. The series is written by SampoMedia founder Michael Gubbins, and sponsored by Cine Regio, which represents Europe’s regional film agencies and funding bodies. It argues that digital […]

Gothenburg lectures. Part Two

February 8, 2013

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Part one of this three-part series looked at the changing market conditions that might drive producers to actively seek new revenues and a broad outline of the need for fundamental change to adapt to audiences. In this second section, we consider some of the factors affecting the development of new models and revenue sources for […]

Gothenburg lecture. Part One

February 6, 2013

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SampoMedia founders Michael Gubbins and Peter Buckingham were invited to deliver a lecture at the Gothenburg International Film Festival with the provocative title How To Double Revenues…By Understanding Audiences. In a three-part series starting here, we will look at the key themes raised in the lecture. The talk itself, and SampoMedia, have a depth of […]