Browsing All posts tagged under »revenues«

Gothenburg lectures. Part Two

February 8, 2013

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Part one of this three-part series looked at the changing market conditions that might drive producers to actively seek new revenues and a broad outline of the need for fundamental change to adapt to audiences. In this second section, we consider some of the factors affecting the development of new models and revenue sources for […]

Gothenburg lecture. Part One

February 6, 2013

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SampoMedia founders Michael Gubbins and Peter Buckingham were invited to deliver a lecture at the Gothenburg International Film Festival with the provocative title How To Double Revenues…By Understanding Audiences. In a three-part series starting here, we will look at the key themes raised in the lecture. The talk itself, and SampoMedia, have a depth of […]

Sampo at the Gothenburg Film Festival

January 17, 2013

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SampoMedia founders Peter Buckingham and Michael Gubbins will be leading an industry session at this year’s Gothenburg International Film Festival. The event, on February 2, at the Swedish festival is provocatively titled ‘How to double my revenues…by understanding audiences?‘ It will consider the ways in which greater understanding and engagement